UNIVERSAL MUSIC GROUP PRESS RELEASE FOR ETERNITY NOW
Big Sugar released its brand-new studio album Eternity Now on Friday, May 8, via Universal Music Canada. Though initially scheduled to drop at the end of March and with a robust Canadian touring schedule planned to support the launch, all live shows continue to be postponed due to COVID-19.
“Eternity Now was written and recorded in the aftermath of many tragic life-changing events
both within and beyond our control,” explains Gordie and Alex Johnson. “As we banish the past to eternity and stride forward with renewed optimism, the message has become more relevant than ever. With the present-day challenges posed by the pandemic, it is our wish that people will be able to enjoy our new music but also connect with the universal themes within. Whether it helps you to heal, to hope, to grieve or just groove, we share with you Eternity Now.”
Grammy-nominated Gordie Johnson applies his signature 1970s thump and psycho-acoustic
dub effects throughout the production of Eternity Now. Recorded and mixed at his Sound Shack Studio in Austin, Texas, the album was written and composed entirely by Gordie and Alex, resulting in a deeply personal record. Each track is rooted in his history of depression, addiction, self-destruction and redemption. After band-member defections and dealing with the death of Rasta elder and longtime band member Garry Lowe in July 2018, Eternity Now as an album and “The Better It Gets” as the first single, represent the next chapter in their personal lives and that of the band. This first studio album in five years sees Big Sugar thriving on a new wave of energy, enthusiasm and optimism.
You can hear the magic flying between Johnson and his diverse troupe. This is a new kind of
magic: a shiny alchemy that complements their hard-won transformation. The leaner, cleaner
rock and roll sound swings from Tejano border rock to prog and psychedelia thanks in part to a guest appearance by Alex Lifeson of Rush on the title track. Gordie Johnson’s Big Sugar includes longtime friend and bassist Big Ben Richardson, keyboard and percussionist Alex Johnson, Rey Arteaga a master of Afro Cuban rhythms on congas, and Reggae drummer