MEDIA TOOLS

BIO

Universal Music recording artist Big Sugar’s brand-new studio album Eternity Now has Grammy-nominated Gordie Johnson applying his signature 1970s thump and psycho-acoustic dub effects throughout.  Big Sugar first emerged clad in Hugo Boss suits as the antithesis to the grunge esthetic with a unique combination of Jamaican rhythms, blues tonality and heavy rock aggression. They have dominated the airwaves and highways with songs like “Diggin A Hole,” “The Scene,” “Turn The Lights On” and “Roads Ahead.” Their roots-rock-reggae style has built a loyal following, earning Big Sugar a Road Gold Award with Gordie Johnson’s guitar playing influencing a new generation of young guitarists as well as peers.

Gordie Johnson’s Big Sugar includes long-time friend and bassist Big Ben Richardson, master of Afro-Cuban rhythms on congas, Rey Arteaga, reggae drummer Richard Brown, and Gordie’s wife and co-writer Alex Johnson on keyboards and percussion. You can hear the magic flying between Johnson and his diverse troupe, shiny alchemy that compliments their hard-won transformation. The leaner cleaner rock and roll sound swings from Tejano border rock to prog and psychedelia thanks in part to a guest appearance by Alex Lifeson of Rush on the title track.

“Eternity Now was written and recorded in the aftermath of many tragic life-changing events both within and beyond our control,” explain Gordie and Alex Johnson. With the present-day challenges posed by the pandemic, it is our wish that people will be able to enjoy our new music but also connect with the universal themes within. Whether it helps you to heal, to hope, to grieve or just groove, we share with you Eternity Now.”  

WHAT EVERYONE's SAYING:

background_edited.jpg

Blues-rock reggae-fusion outfit Big Sugar sweetens the avenues with Eternity Now, the band's first album in five years. The disc includes a punchy cover of Gary Wright's "Love Is Alive." 

- Music Canada

© 2023 BIG SUGAR